那么，有没有一种工具可以改变这种情况呢？就像你用商业模式为你的业务创造价值一样，实际上价值主张也有一个工具，可以方便的可视化设计和测试你如何为客户创造价值，它被称为价值主张画布。
Every day, companies design products and services to improve their customers lives.But 72% of new product and service innovations fail to deliver on expectations.This means that customers don’t care about seven out of ten new products introduced to the market.It doesn’t have to be this way.Just like you create value for your business with a business model, canvas, there is in fact a tool to intentionally visualize design and test how you create value for customers.It’s called the value proposition canvas.The value proposition canvas is composed of two parts, the customer profile and the value map.With the customer, profound, you describe the jobs your customers try to get done.Jobs can be functional, like getting from A to B, social, like impressing friends and colleagues, or emotional, like gaining peace of mind.You highlight your customs pains, which annoy customers were trying to get a job done.Pains and negative outcomes that customers hope to avoid, like dissatisfactions of existing solutions and challenges, frustrations, risks or obstacles.And you outline customer gains, which describe how customers measure the success of a job well done.Gains are positive outcomes that customers hope to achieve, like concrete results, benefits and even aspirations.The customer profile to visualize, test and track your understanding of the people or companies you intend to create value for. It’s a map.Clearer the more you learn about your customers.The second part of the canvas is the value map.With it, you list the products and services, your value proposition builds on.You describe in which way these products, services and features are pain relievers.How they eliminate, reduce or minimize pains. Customers care about making their life easier.Outlining which way they are, game creators, how they produce, increase or maximize outcomes and benefits that your customs expect, desire or would be surprised by.The value map makes explicit how your products and services relieve pains and create gain.Use it to design, test and itrate your value proposition until you figure out what resonates.You achieve FIT by creating a clear connection between what matters to customers and how your product services and features is paying and create gains.Great value propositions target essential customer jobs, pains and games and do so extremely well.Your customer profile may contain countless jobs, pains and gains, but your value map highlights which ones you intend to focus on.Don’t forget.An outstanding value proposition can still fail if your business model is a flaw.Successful companies embed outstanding value propositions in scalable and profitable business.The value proposition canvas to create products and services that customers want get started.
